Episode Description
In Part 1 of Joey Romero's conversation with Bryan Driscoll, founder of Motivated Leads, they dive into how digital marketing and lead generation are evolving for real estate investors, from Facebook ads and Google PPC to SEO and AI. Bryan also shares how his early failures in real estate helped shape his approach to investing and building a long-term rental portfolio.
In this episode:
- How Bryan turned his digital marketing experience into a real estate lead generation business.
- The differences between Facebook ads, Google PPC, and SEO for motivated seller leads.
- Why cost per deal matters more than simply focusing on cost per lead.
- How investors can approach lead generation with a limited marketing budget.
- How AI is changing real estate marketing, SEO, and lead follow-up.
- Why Bryan believes humans should remain in command when using AI tools.
- Where AI text and automation can help—and why he is cautious about AI voice for seller leads.
- How Bryan's early failures in real estate helped him become a better investor.
- Why he chose a buy-and-hold strategy and uses his marketing income to build his rental portfolio.
Learn more about Bryan Driscoll: Motivated Leads: https://www.motivatedleads.com The Goodness Game: https://goodnessgame.com/about-us/
The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab.