Dino Verrelli, founder and CEO of Project Purple, shares how his father’s battle with pancreatic cancer became the catalyst for building an organization dedicated to funding research, supporting patients, and helping families facing one of the most devastating diseases in the world. He talks about turning personal loss into purpose, what it took to grow Project Purple from the ground up, why trust and transparency matter so much in fundraising, and how a disciplined, business-minded approach can help nonprofits build lasting impact.