A Path to Profitability in an Industry Built on Fear?

April 17
1h 10m

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Episode Description

GG Hawkins speaks with Kino co-founders Brit MacRae and Daril Fannin about the broken handoff between post-production and release, and how insecure screeners, fragmented feedback workflows, and fear-based distribution norms undermine independent film. They break down Kino’s evolution from an interactive streaming idea into a secure post-to-delivery platform, explain how they built a film fund around de-risked sub-$2 million features, and use Undertone as a case study for aligning budgets, creative ambition, and profitability.

In this episode, No Film School's GG Hawkins and guests Brit MacRae and Daril Fannin discuss...

  • Why the current post-production and release pipeline is still built around insecure links, scattered notes, and outdated habits

  • How piracy, leaks, and weak screener security can hurt filmmakers, investors, and distribution momentum

  • The original idea behind Kino and how it pivoted from interactive streaming to a B2B platform for secure screeners, dailies, cuts, approvals, focus groups, and final delivery

  • Why discoverability is one of the biggest problems in independent film, and why indie projects are competing with TikTok and other forms of passive entertainment

  • How fear-based thinking shapes decisions around marketing, exposure, festivals, and distribution

  • What “LVOD” means to Kino and how the company tried to create a window that adds marketing value without cannibalizing TVOD

  • Why MacRae and Fannin believe filmmakers need to think like business builders, not just artists, when raising money

  • How Kino structured its film fund around contained, creatively aligned stories with budgets under $2 million and meaningful de-risking through incentives and exchange rates

  • Why Undertone made sense as a fund project: one location, a contained story, and a production model that matched the script’s scale

  • How equity participation and aligned incentives can help cast, crew, and investors move in the same direction

  • Why iteration, early feedback, and collaborative review should play a larger role in filmmaking, much like they do in tech and animation

  • What kinds of projects Kino is pursuing next, including a Band of Brothers documentary and more genre-focused features

Memorable Quotes:

  • “Something’s not working and we’re going to dig into it.”

  • “Fear makes you stupid.”

  • “Coming to the table with great art is table stakes.”

  • “It’s not about the project, it’s about the people you’re surrounding yourself with.”

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