Global polls show citizens in many countries want their governments to fund humanitarian aid. But the US and other nations have gutted aid departments or shrunk budgets – with little public pushback. Has the aid sector gotten too wonky to connect with the public? On the podcast: Emergency aid's marketing problem, and ideas to win the battle for attention.

Guests: 

Sana Bég, executive director, Doctors Without Borders/Médecins Sans Frontières (MSF) Canada

Dr. Polly Pallister-Wilkins, political geographer and associate professor in the Department of Political Science at the University of Amsterdam
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Got a question or feedback? Email podcast@thenewhumanitarian.org or post on social media using the hashtag #RethinkingHumanitarianism.