AI search is fundamentally changing how people find information online, but it's also creating a Wild West of spam, manipulation, and brand impersonation. SEO expert Mark Williams-Cook joins us to discuss why he calls AI a "leaky bucket," how expired domains are gaming LLMs, and what the death of the link graph means for the future of search. We'll explore practical strategies for making your site visible to AI, the risks brands face from AI phishing, and whether SEO is truly dead or just evolving. Perfect for anyone who owns a website or runs a business.

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Guest: Mark Williams-Cook - Director at Candour, Founder of AlsoAsked

Find Mark on LinkedIn: https://www.linkedin.com/in/markseo 

Search with Candour podcast: https://withcandour.co.uk/podcast