Episode Description
Most people fail at their goals not because they lack discipline but because they are working against their own neurobiology.
After spending over a decade studying the brain I have learned this. Your brain does not change based on what you want. It changes based on the conditions you create for it.
This episode is not about motivation. It is about understanding how your brain actually learns adapts and transforms at a structural level so you can make 2025 the year things permanently shift.
Reduce your risk of Alzheimer’s with my science backed protocol for women 30 plus.
https://go.neuroathletics.com.au/youtube-sales-page
Subscribe to The Neuro Experience for conversations at the intersection of brain science and performance. Each episode delivers evidence based insights you can apply to your own health journey.
Topics discussed
00:00 Intro
02:38 Why Most People Fail at Personal Development
03:21 Your Prefrontal Cortex and the Brain Architecture Problem
04:56 What Is Neuroplasticity and How Your Brain Changes
05:40 Sponsor Rho Nutrition
06:55 Principle One Identity Over Goals and Your Brain’s Reality Filter
09:40 Principle Two The 48 Hour Window of Neuroplasticity
13:05 Principle Three Decision Fatigue and Why Willpower Is Finite
15:28 Principle Four Lower Your Activation Threshold for Success
19:16 Principle Five Emotion Encodes Memory Ten Times Stronger Than Logic
21:42 Principle Six Stop Fighting Your Environment and Redesign It
24:11 Principle Seven Your Brain Changes While Resting Not Working
26:24 Recap Seven Neuroscience Backed Principles for 2026
Sponsors
A huge thank you to my sponsors for supporting this episode.
Cure Hydration
Get twenty percent off your first order at
https://curehydration.com/NEURO
Use code NEURO
Cure is FSA and HSA approved so you can use your benefits to stay hydrated smarter.
Ka’Chava
Rewild your nutrition at
Use code NEURO
New customers receive twenty dollars off two bags or more through the thirty first.
Rho Nutrition
Your brain can only perform at the level your biology allows.
Get twenty percent off Liposomal Glutathione with code NEURO at
https://rhonutrition.com/discount/NEURO
Ketone IQ
Get thirty percent off your subscription and a free gift with your second shipment at
Or find Ketone IQ at Target stores nationwide.
About Louisa
I am Louisa Nicola clinical neurophysiologist Alzheimer’s prevention specialist and founder of Neuro Athletics.
My mission is to translate cutting edge neuroscience into actionable strategies for cognitive longevity peak performance and brain disease prevention.
If you are committed to optimizing your brain reducing Alzheimer’s risk and staying mentally sharp for life you are in the right place.
Join thousands who subscribe to the Neuro Athletics Newsletter
https://www.instagram.com/louisanicola_
https://twitter.com/louisanicola_
Learn more about your ad choices. Visit megaphone.fm/adchoices