Unhinged “Cheat Codes” for Personal Brands & Businesses (w/ Courtney Johnson)

Feb 26, 2024
46 mins

Episode Description

Courtney Johnson creates viral content across LinkedIn and TikTok on her personal accounts (and as a ghostwriter for others). She shares her “unhinged cheat codes” to grow a personal brand, b2b social strategies, leveraging tools/hacks to free up your time, mental models, and much more. 


Timestamps:

(04:31) Leverage and income diversification

(08:10) Simplifying tasks to make everything else easier

(11:45) Art of using effective hooks in content

(13:45) Niche targeting/strategies to increase engagement

(17:17) “Problematic cheat codes” to get ahead

(20:01 ) Courtney’s ultimate cheat code for creativity and focus

(22:06) Finding your zone of genius and unfair advantages

(23:50) Shapeshifting your hotness & understanding power dynamics

(26:00) Creating niches from your unique interests 

(31:35) Wealthy people & entrepreneurial cheat codes 

(39:15) VA task delegation, automation, and software tools

(44:15) Favorite books and mental models 


Courtney’s Links:

LinkedIn https://www.linkedin.com/in/courtneylynnjohnson/ 

TikTok https://www.tiktok.com/@courtney..johnson 


Other Links Mentioned: 


My Links:

🧠 3-minute Newsletter: https://making-connections.beehiiv.com/

🐦 Twitter: https://twitter.com/MitchellLandon 
📸 IG: https://Instagram.com/mitchelllandon

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