Spearheading a brand turnaround means committing for the long haul, embracing transparency and prioritising patience, according to Burger King.

In this latest episode, Charlotte Rogers, deputy managing editor and head of insight, chats to Burger King UK CMO Katie Evans and BBH London deputy chief strategy officer, Saskia Jones, about their journey from a decade of “Whopper silence” to winning the coveted Grand Prix and Long-Term Brand Building prizes at the 2025 Marketing Week Awards.

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