How do you take a boring product in a declining industry and build a powerhouse business around it, all while refusing outside funding? In this conversation, Chairman and CEO of TerraSlate, Kyle Ewing talks through the gritty and sometimes unconventional principles behind his business model – from demanding prepayments, to mastering cold calls, to holding cash reserves. The result? A playbook for profitability and growth when everyone else says it can’t be done.