Episode Description
Michael Brown is back on The Insider Edit for round two. He's a freelance makeup artist with 25 years in the industry, he started out on retail counters for the Lauder Group, then moved in-house at L'Oréal, and he's been freelance for the last 12 years, mostly doing event and red carpet work. We kick off talking about the reality of PR gifting (15 to 20 deliveries a week is his average) before going full kit rundown, complexion through to tools. We're also trialling a new segment where we'll put some of these products on a model's face in real time.
What we covered:
- Michael's system for sorting through 15 to 20 PR gifts a week: straight to kit, a gift for someone else, or "I'll see how it goes"
- Why he only posts about a gift when it's genuinely new, like Tarte's primers with roller balls built in
- Brands trusting him with pre-launch samples, including lab samples that aren't even in packaging yet
All products are Listed on the blog.