Picture this: you've got a massive March launch planned, a to-do list longer than your unicorn tail, and then — you fall UP the stairs, your back seizes, your menstrual cycle murders your ADHD meds, and Mercury decides it's doing SOMETHING (retrograding? microwaving? who knows).

In this raw, funny, and deeply wise episode, Leonie Dawson shares EVERYTHING that went sideways in one wild pre-launch week — and the surprising toolkit that helped her claw her way back to clarity, momentum, and joy. From beef liver capsules to frankincense smoke bombs, from kinesiology to emergency osteopath appointments, this is what it ACTUALLY looks like behind the curtain of a successful launch.

Leonie also gets beautifully honest about the inner growth that launching demands — the fear, the freeze, the false belief that everyone else has it together while you're in chaos. Spoiler: they don't. And she proves it.

Topics Covered

• What really happens behind the scenes of a launch (the chaos no one shows you)

• How Leonie's Backstage Pass program was born and why 111 people signed up at $111 (!!!)

• Supplement timing hacks for neurodivergent brains and Metamucil as a supplement hack

• Energy clearing practices: altar work, smudging with frankincense, myrrh & dragon's blood resin

• Grounding practices before and after deep coaching calls

• Kinesiology and energetic support during intense business seasons

• Take Action Club + Grow Mastermind: what they are and how Backstage Pass works inside them

• Even the most polished-looking launch has chaos behind the scenes. You are not an anomaly. Life happens to everyone.

• Leonie reframes launching as spiritual and personal expansion — you come out the other side a bigger, wider, more capable version of yourself. Launching is a growth process, not just a sales strategy:

• Pre-launch energy clearing is real work: Altar reset, saining, grounding before coaching calls — these are not woo-woo bonuses, they are essential maintenance for sensitive and creative entrepreneurs.

• Backstage Pass shows you the REAL launch: Not the highlight reel — the broken guitar strings, the frozen moments, the daily revenue figures, and the real-time problem-solving that gets results anyway.

• The months Leonie does structured planning are consistently her highest revenue months.

Notable Quotes

"In every single person's launch, no matter how polished they look on the outside, life happens. Nothing goes to plan. You are not an anomaly."

"Launches grow you. They make you uncomfortable. They push you to your limits. You will lose your faith and your courage and your belief over and over again — and then find it again."

"Your bones are literally not aligned. There is no way your energy and spirit can be aligned when your bones aren't."

"I actually learned so much more about launching from Backstage Pass than any other launch program I'd ever purchased, including $2,000 masterclasses." — Backstage Pass Member

"Even when things get tricky and hard and stuck, I promise this is all part of the journey. Momentum can happen anyway." — Leonie Dawson

Links & Resources Mentioned

• Backstage Pass: leoniedawson.com/backstage

• Take Action Club + Grow Mastermind: leoniedawson.com/academy

• Unicorn Biz and Life Academy (100+ programs): leoniedawson.com/academy

• Creative Goddess Embodied (deep creativity program): in the Academy

• Midas Touch (11-day meditation): in the Academy

• Get Dopa Supplements (ADHD-specific supplement blend): mentioned as a personal product Leonie uses

#WomenInBusiness #NeurodivergentEntrepreneur #LaunchStrategy #ADHDandBusiness #CreativeEntrepreneur #WomensWellness #BusinessMindset #BackstagePass #LeonieDawson #SpiritualBusiness