Personal Branding Pt 4: 

Stop posting content like a fan account.

In Part 4 of Jane Lu’s mini-series, she explains why content is the lifeblood of any personal brand and why attention is the currency. 

You will learn

• Why content strategy is essential to grow your personal brand
• The 5 tiers of content and how each step turns posts into a real audience
• How to start one level at a time, practice storytelling, find your voice, and build a brand people genuinely care about

Tomorrow, we dive into Pt 5: How the Heck Does a Busy Founder Find the Time

Episodes referenced: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026

#131 Eugene Healy: Why the Millennial Branding Playbook Is Dead and What Your Brand Should Do Instead

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