When Ronald Reagan won the presidency, in 1980, it was a victory long in the making. For almost half a century, conservatives had plotted ways to cut taxes and undo workers’ rights. Their playbook for political influence went something like this: create a think tank, publish reputable reports, build relationships with journalists and politicians, and disseminate free-market ideas to the public, creating a new common sense. 

Today, the art of political influence is rather different. Think tanks no longer claim the power they once did and, since the rise of social media, newspapers and traditional journalists have lost their grip on public opinion. Perhaps this new state of affairs was best captured by Elon Musk when, shortly after taking over Twitter, in 2023, he declared that all press inquiries would receive an automated reply with the poop emoji. That is not the move of someone who believes the press is an essential tool in influencing public opinion.

In this episode of the Journalism 2050 podcast, cohosts Emily Bell and Heather Chaplin are joined by two guests: Kim Phillips-Fein is a renowned historian of American conservatism and capitalism and the author of Invisible Hands: The Making of the Conservative Movement from the New Deal to Reagan, among other books. Samuel Earle is the author of Tory Nation: The Dark Legacy of the World’s Most Successful Political Party and a PhD candidate at Columbia Journalism School. Together, they ask: How has the nature of political influence changed? What are the implications for journalism? And what, if anything, can the left learn from the right’s success?

Producer: Amanda Darrach
Research: Samuel Earle
Production Assistant: Riddhi Setty
Art Director: Katie Kosma
Illustrator: Aaron Fernandez
Music: Henry Crooks