In this episode of The Kickback Briefing, Keri breaks down three major stories shaping business and culture right now; from the ongoing Target boycott to a beloved Black-owned fashion brand pausing production, and the controversial legacy of America’s Next Top Model. Along the way, she shares powerful lessons on brand trust, communication in business, and why staying true to your mission matters when building a brand.

This week we discuss:

• What the Target boycott reveals about brand loyalty and public trust
• Why “all press isn’t good press” in today’s business landscape
• The communication lessons small business owners can learn from Hanifa’s production pause
• The importance of giving grace when supporting small and Black-owned brands
• What the America’s Next Top Model documentary teaches about legacy, virality, and staying true to your purpose

Resources:

CNBC
USA Today
The Cut
BET

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