Jim talks with John Preston about his book 40 Flushes to Grow Your Business: The World's #2 Business Series, which is designed to be read during bathroom breaks. They discuss breaking free from being a one-person show, hiring self-guided employees, the importance of business owner support networks, clarity on business goals & personal objectives, the five-gear growth machine business metrics model, marketing fundamentals & investment levels, understanding the customer journey, social media pitfalls, customer inquiry response strategies, complaint management, CEO time management & delegation, working capital needs, lifestyle creep, measuring business metrics, gross profit vs net profit, building high-trust company cultures, transparency with employees, marketing strategies & customer acquisition, hiring & retention strategies, and much more.