Episode Description
Visibility Isn’t Everywhere: Build Consistency Where People Already Pay Attention
Courtney Gray introduces The Jeweler’s View and addresses makers’ anxiety about whether anyone is seeing their work, especially when social posts get little engagement. She shares a client story of a maker overwhelmed by trying to be on every platform, then reframes visibility as being where people already pay attention by asking where the last five sales actually came from, mostly referrals and existing relationships, not the platform she worried about.
Gray emphasizes that visibility and engagement aren’t the same, that many people quietly watch for a long time before buying, and that makers often quit channels too soon. She argues visibility is usually a consistency problem, not a marketing problem, and recommends choosing a home base plus a few reliable paths, using a “last five sales/inquiries” exercise to find patterns and focus efforts.
We cover:
00:00 Podcast Welcome
00:35 Visibility Struggle Story
02:14 Where Sales Come From
03:56 Engagement Versus Visibility
05:04 Consistency Beats Platforms
06:01 Build A Home Base
07:02 Five Sales Exercise
07:43 Closing And Next Steps
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– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they
need to achieve goals they once thought impossible.
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