Frida Baby X-Rated Marketing Just Earned Them The Bud Light Treatment

February 18
30 mins

Episode Description

There is no wrath like an angry mom and I have officially HAD IT with Frida Baby.


Like so many new parents, I’ve loved their products. I own them. I’ve gifted them. I’ve relied on them in those brutal first weeks postpartum. But last week, it came out that Frida Baby has been posting sexually suggestive “jokes” about INFANTS, and not as a one-time oopsie. A pattern. A brand voice. Repeated, intentional, and disgusting.


From “This is the closest your husband is gonna get to a threesome” to “What happens when you pull out too early?” — and then the absolute worst: telling parents to “slide into our DMs” requesting *unblurred* photos related to products that go on your baby’s rear end. No. Just no. 


We even asked for a statement — and what we got back was a pathetic non-apology that basically said, “Our tone is never separate from our product.” In other words: they’re doubling down.


I’m done. I’m not buying another thing from them–baby, mom, fertility, any of it. And I’m going to show you exactly why.


Content Disclaimer: This video contains excerpts from commercial advertisements produced by a third-party company. The advertisements feature highly realistic baby dolls. NO REAL CHILDREN ARE SHOWN. However, the dolls may appear lifelike and could be disturbing or uncomfortable for some viewers. The footage is presented for commentary and discussion purposes only. Viewer discretion is advised.


Ep. 105


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