In this episode of The Influence Factor, host Alessandro Bogliari sits down with Will Carafello from the NY Mets to explore the transformative impact of social media on sports.

They discuss how platforms are closing the gap between fans and athletes, making it easier for athletes to create and share content while giving fans a more personal look into their lives.

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Show Notes:

(01:00) - Introduction to Will
(02:25) - Will Carafello’s Journey in Sports Marketing
(04:46) - Social Media Engagement Strategies
(06:42) - Evolution of Athletes as Influencers
(10:50) - Balancing Scheduled and Real-Time Content
(14:20) - Trends and Authenticity in Content
(16:10) - Collaborations with Brands and Creators
(20:32) - Future of Sports Marketing and the Creator Economy

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