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The Influence Factor by The Influencer Marketing Factory

·S5 E11

From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks

Oct 29, 2025
31 mins

Episode Description

In this episode of The Influence Factor, host Alessandro Bogliari chats with Billy Parks about the evolution of the creator economy.

Billy shares why creators must move beyond renting audiences to build lasting, sustainable businesses. He reflects on key career lessons and the value of authenticity in brand collaborations.

The conversation also explores creator investment strategies, industry challenges, and emerging trends - like AI integration and niche market growth - shaping the future.


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Show Notes:

(00:58) - Introduction to Billy

(06:15) - Shift from Content Creation to Commerce

(08:40) - Renting vs. Owning Audiences

(13:15) - Identifying Creators to Fund

(17:25) - Ways Creators Can Use Capital

(29:20) - Future Opportunities for Creators


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