The term ‘looksmaxxing’ has been around for longer than you may think, but it has become a daily go-to for a new generation of people seeking to maximise their physical attractiveness by any means necessary. How did the movement explode in recent times? Why is it mostly associated with men? And why is the Trump administration adopting it in a time of war? Host: Fionnán Sheahan Guest: Nikki McCann Ramirez

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