How Taco Bell Won a $45M Lawsuit and Took Over Culture

April 28
38 mins

Episode Description

Former Greg Creed joins Hospitality Hangout for a masterclass in leadership, branding, and restaurant growth. Greg shares how he helped transform Taco Bell into one of the most recognizable brands in the world, from responding to a headline-making lawsuit to launching Doritos Locos Tacos and building Mountain Dew Baja Blast into a billion-dollar success story.

The conversation also dives into company culture, developing leaders, standing out in a crowded market, and why hospitality remains one of the most overlooked career paths today. For restaurant operators, marketers, founders, and anyone building a brand, this episode is packed with real-world insight from one of the industry's most accomplished executives.

Episode Credits:

  • Produced by: Branded Hospitality Media
  • Hosted by: Michael Schatzberg, Jimmy Frischling
  • Producer: Julie Zucker
  • Creative Director: Adam Levine
  • Show Runner: Drewe Raimi
  • Post Production: Three Cheers Creative

www.thehospitalityhangout.com


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