Episode Description
Unlock the secrets to revolutionizing your SaaS pricing and sales strategy with a system so flexible, it feels like having a superpower. In this episode, Mark Walker, CEO of new.io, shares how his platform is transforming how companies multi-experiment, adapt, and grow faster than ever—without costly consultants or complex setups. Discover the radical approach to pricing that puts the customer’s outcome first, helps you close more deals, and scales effortlessly from startups to billion-dollar giants.
You'll learn why traditional pricing models are failing in today’s AI-driven world and how a psychology-first approach beats mere math every time. Mark breaks down the innovative system that combines billing, self-service, and quote management into one agentic platform—built to turn your go-to-market chaos into clarity. Hear real-world stories of companies that pivoted quickly, retained customers through tough transitions, and even re-entered after exit — all thanks to flexible, experiment-friendly pricing strategies.
This episode isn't just theory—it's a blueprint for entrepreneurs, product managers, and executives struggling to keep up with rapid change. We’ll explore how thinking short-term (3-6 months) about your market position, niching deeply into your ideal customer, and customizing your pricing can instantly give you a competitive edge. If you’re tired of rigid, one-size-fits-all pricing and want to leverage AI and psychology to win more business, this conversation is your game-changer.
Perfect for SaaS founders, sales leaders, or anyone who wants to eliminate the guesswork from pricing and customer success. Whether you're launching or scaling, your next move starts here—embrace a system that adapts to you and keeps you ahead of the incumbents.
Join Mark as he shares his five-year journey, the big wins, failures, and the ambitious vision to change how SaaS companies do business—by making their pricing as innovative as their products.
You'll learn why traditional pricing models are failing in today’s AI-driven world and how a psychology-first approach beats mere math every time. Mark breaks down the innovative system that combines billing, self-service, and quote management into one agentic platform—built to turn your go-to-market chaos into clarity. Hear real-world stories of companies that pivoted quickly, retained customers through tough transitions, and even re-entered after exit — all thanks to flexible, experiment-friendly pricing strategies.
This episode isn't just theory—it's a blueprint for entrepreneurs, product managers, and executives struggling to keep up with rapid change. We’ll explore how thinking short-term (3-6 months) about your market position, niching deeply into your ideal customer, and customizing your pricing can instantly give you a competitive edge. If you’re tired of rigid, one-size-fits-all pricing and want to leverage AI and psychology to win more business, this conversation is your game-changer.
Perfect for SaaS founders, sales leaders, or anyone who wants to eliminate the guesswork from pricing and customer success. Whether you're launching or scaling, your next move starts here—embrace a system that adapts to you and keeps you ahead of the incumbents.
Join Mark as he shares his five-year journey, the big wins, failures, and the ambitious vision to change how SaaS companies do business—by making their pricing as innovative as their products.