Windows and doors are hard, and that’s exactly why they matter. In this episode, I sit down with industry veteran Michael Tull to break down why deep product knowledge, jobsite experience, and real relationships still win in a market full of shortcuts. We talk about how mastering installation details protects margin, builds trust, and turns salespeople into long-term partners instead of order takers. If you want to sell higher-value products, reduce callbacks, and stay relevant as doors get bigger and jobs get riskier, this conversation delivers the playbook.

Topics we covered:
• What a Manufacturer’s Rep actually does
• Two-step distribution and value add
• Diagnosing install vs product issues on site
• Handling price objections with apples-to-apples
• Moving from vendor to trusted advisor for your clients

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Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
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Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.