In this interview from the National 8(a) Small Business Conference, William Osgood of SCM Consulting sits down with John Cook of Strategic Growth Partners to discuss what it really takes to scale a professional services firm in the government contracting ecosystem.

John shares the story behind consolidating multiple sister companies into a single, unified brand—and why clear, concise messaging became the catalyst for accelerated growth. He explains how fragmented branding can confuse potential clients, and how simplifying the story around core capabilities led to better engagement, stronger relationships, and clearer market positioning.

Topics covered in this conversation include:

• Why clear, concise messaging is critical as companies grow

• Lessons learned from consolidating multiple businesses into strategic business units

• The “iceberg effect” of growth—what people don’t see behind success

• The importance of building the right leadership team and subject-matter expertise

• Why micromanagement limits growth and empowerment fuels scale

• How strategic partnerships and aligned teams drive long-term success

This conversation is full of golden nuggets for small business owners, consultants, and GovCon leaders looking to grow beyond founder-led operations and build sustainable, scalable organizations.

Learn more about Supply Chain Management (SCM):
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