Boston McCullock didn’t want to build another HVAC company obsessed with upsells.

In this episode of the Gold Coast Podcast, Eric Winegard sits down with the Owner of Salt Air Climate Care to talk about building a local service business around trust, accessibility, and actually taking care of people.

Boston shares how he and his wife started Salt Air Climate Care from the ground up, why he still prefers being in the field instead of sitting behind a desk, and why customers can reach him personally when something goes wrong. He also explains why homeowners should think about more than price when choosing someone they’re allowing into their home.

They also discuss building a recognizable brand from day one, word-of-mouth growth, the “wolf climbing the hill” mentality, and how one of Salt Air’s first TikToks unexpectedly took off toward one million views.

Guest: 
Boston McCullock
Owner of Salt Air Climate Care

Hosted by: 
Eric Winegard
CEO of Rare Blue Moon Marketing

Subscribe to the Gold Coast Podcast for more conversations with South Florida entrepreneurs and business owners building companies differently!

Thank you all for listening in on today's episode of The Gold Coast Podcast!