Dr. Max Zaslavsky bought his dental practice during the 2009 recession, and quickly realized he had essentially purchased a startup.

With patients leaving, an old office, and bills still coming in, Max had to figure out how to build a practice from almost nothing.

In this episode of the Gold Coast Podcast, Eric Winegard sits down with Dr. Max Zaslavsky, Owner/Operator of Dr. Max Zaslavsky DMD, to talk about the unconventional marketing strategy that helped change the trajectory of his business. Max explains how he identified an underserved audience in South Florida, took a risk with highly targeted advertising, and eventually built a loyal patient base that opened doors to opportunities he never expected.

They also discuss entrepreneurship, hiring and firing, creating the right team culture, scaling a dental practice, online reviews, AI in dentistry, fatherhood, and why Max originally became a dentist after seeing the impact his father’s dental health had on his overall health.

This one goes far beyond teeth; it’s a conversation about business, family, risk, relationships, and building something your own way.

Guest: 
Dr. Max Zaslavsky

Hosted by:
Eric Winegard

Thank you all for listening in on today's episode of The Gold Coast Podcast!