In this episode, I talk about the biggest shift in marketing since the dawn of the internet: the move from social media to interest media. I encourage you to throw away your subjective opinions and outdated Madison Avenue metrics and start focusing on where the actual attention is. I also discuss why volume is the only way to stay relevant and why you shouldn't be scared of AI taking your job-you should be scared of not knowing how to use it.

You’ll learn about:

• The Power of Organic Social Media
• How AI Algorithms Create Reach
• Day Trading Attention on Threads and Facebook
• Why Strategy Requires a Volume Mindset
• How to Adapt to Profound Technological Shifts