“Most people think that they're selling it to their competition. I disagree.” Today, Alex (@AlexHormozi) shares an equation for creating valuable products and services that sell for lots of money, emphasizing the importance of decreasing customer effort and sacrifice while increasing the perceived likelihood of achievement and time to value. He also discusses the role of guarantees in reversing risk and making products more compelling to customers.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:13) - What is value?

(2:57) - The Dream Outcome & Perceived Likelihood of Achievement

(5:47) - Time Delay & Effort and Sacrifice

(14:39) - Write down a solution to every single problem possible

(17:22) - 4 Guarantees: unconditional, conditional, anti, & implied

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