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Negotiation feels like guesswork when parties walk into a deal without leverage, structure, or language. In this episode, Alex Hormozi breaks down field-tested tactics he’s used across employees, vendors, and multimillion-dollar deals to systematically shift outcomes in his favor. This isn’t theory. It’s how real deals get done.

In this episode

00:00 Introduction to negotiation tactics

01:10 Leveraging BATNA (best alternative to a negotiated agreement) 

06:29 Anchoring: how the first number controls the deal

09:38 Negotiating with terms instead of price

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