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Most people negotiate with two variables: price and a prayer. Alex uses 80. In this episode, he breaks down three street-tested negotiation tactics he's used to acquire and scale multiple businesses. He explains why negotiation is never zero-sum, how to trade small concessions for massive wins, and the framing trick that turns a cost into a free investment.

In this episode

00:00 The 3 contexts where negotiation skills apply

00:57 Tactic #1: Multiple equivalent simultaneous offers (MESOs)

03:46 Tactic #2: Reciprocity and culture

08:00 Tactic #3: Framing offers as investments

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