In this episode, we sit down with Beke Lubeach, the CEO of DOGTV, the world’s first television network created specifically for dogs and the people who love them. Under Beke’s leadership, DOGTV has evolved from a cable-only idea into a global streaming service offering 24/7 programming scientifically designed to enrich a dog’s life, reduce stress and separation anxiety, and provide comfort and engagement when dogs are home alone.

We explore the science behind DOGTV’s content — from calming nature scenes and relaxation frequencies to stimulating visuals and real-life exposures tailored to a dog’s sensory world. Beke also shares the journey of expanding DOGTV internationally, building breed-, age-, and behavior-specific content, and developing media that truly supports pet parents in their daily lives.

Whether you’re a dog lover, a pet parent, or simply curious about how television can be adapted for animals, this episode offers a fascinating look at the future of pet enrichment and the mission behind creating TV for dogs.

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