In this episode, I was lucky enough to interview Matt Cullerton, founder of Mavric Tech and creator of Apso. 

Matt reflects on growing up in Reston, Virginia, early lessons from working in restaurants, and his first venture — an independent music label launched while working at Northrop Grumman. From navigating the volatility of the music industry — including brushes with artists like Diplo — Matt shares how those formative experiences shaped his resilience and people-first mindset.

Matt also discusses his philosophy of fairness in leadership, particularly within development teams, and how core values serve as operational anchors in a client-services environment. He opens up about the discomfort of cultivating a personal brand as an engineer, the challenge of separating identity from business, and his long-term vision for scalability. Finally, Matt takes a deep dive into Apso — a platform born from real-world agency needs — and shares his perspective on balancing product development with a thriving services business, all while staying grounded in authenticity.

Discover how Matt Cullerton blends engineering discipline with human-centered leadership in this  episode of The First Customer!


Guest Info:
Mavric Technology
http://mavrictech.com


Matt Cullerton's LinkedIn
https://www.linkedin.com/in/mattcullerton/

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