Jessica Savidge, Administrative and Communications Manager for the Town of Palm Beach, joins host Steve Vancore to discuss how the town has professionalized its communications strategy to reach residents on their own terms. Jess shares how the town uses tools like the Axios "Smart Brevity" model and the CivicReady app, which uses geolocation technology to notify residents of emergencies.

The conversation covers creative outreach efforts, such as the "bring your own device open house," where the town's technical team helps residents install apps and navigate digital tools. Jess also discusses the unique challenge of communicating for a town that carries both local and national attention as the home of President Trump, and how the team stays grounded in their guiding principle: “WIIFM,” or “What's in It For Me,” ensuring every message is directly relevant to residents.