·S5 E52
From Idea to Patented Product: What to Build First (and What to Learn Later)
Episode Description
If you’re waiting until you “know everything” before you start, you’re already stuck. This episode takes you on an epic founder journey: What to build first and what to learn later.
📌What’s Covered:
- Why “get feedback early” can actually kill great ideas
- The scrappy prototype path that turns a concept into something buyers understand.
- The part nobody glamorizes: what happens when manufacturers keep saying “NO."
- A contrarian go-to-market lesson: why major retailers are often the worst place to start
- The real growth unlock most founders underestimate: why one trade show decision can change your entire trajectory
Todd Hanson is the President of Compass Carts. Todd has led their patented utility cart system from concept to international partnerships, most recently expanding into Europe.
After more than 20 years in corporate leadership at Wells Fargo, he transitioned into entrepreneurship, specialising in customer experience, leadership development, and large-scale business initiatives.
🌐Learn more at https://compasscarts.com/
🤝Connect with Todd https://www.linkedin.com/in/toddhanson1/
Caught a 💡 gem? No need to take notes. Get every episode's must-know takeaways delivered straight to your inbox — free. Click the link ➡️Join our Substack.
💛Share with a Founder who would enjoy this conversation.
Thank you for listening in! See you next week.