This week's episode features Jonathan Reynolds, Director of Scientific Development at Charlotte Tilbury Beauty, on product development to meet future beauty trends. We get into what actually goes into forecasting claims, where claims and ingredient trends are headed as consumer expectations and regulations shift, and which trends have real staying power versus those that won't survive the development pipeline. Plus: the constraints and realities that shape beauty innovation behind the scenes.

Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell