Purpose isn't just good for business, it's what gives customers a reason to care.

In this episode of The E-Comm Show, Andrew Maff talks with Jacob Johnson, Founder and CEO of Calyan Wax Co., about building an eight-figure omnichannel brand through authentic storytelling, retail partnerships, and purpose-driven leadership. Learn how Calyan is balancing mission, marketing, and sustainable growth in today's competitive e-commerce landscape.

What You'll Learn:

• How purpose can become a competitive advantage
• Why wholesale can accelerate online growth
• How CTV is driving Amazon performance
• What it takes to scale from founder to CEO

CONNECT WITH US

📱 Facebook: https://www.facebook.com/BlueTuskr

📸 Instagram: https://www.instagram.com/bluetuskr/

📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/

🐤 X: https://twitter.com/bluetuskr

📧 Email: info@bluetuskr.com

CONNECT WITH THE GUEST

🌐 Website: https://calyanwaxco.com

📸 Instagram: https://instagram.com/calyanwaxco

📘 Facebook: https://facebook.com/calyanwaxco

🎵 TikTok: https://tiktok.com/@calyanwaxco