Most e-commerce brands scale by ordering more inventory. Luxury reseller myGemma has to buy every item from a real person first.

In this 244th episode of The E-Comm Show, Andrew Maff talks with Andrew Brown, Founder and CEO of myGemma, about running two businesses under one brand: buying luxury goods from consumers and reselling them. Learn why inventory is the real ceiling, how a 24-hour offer wins on service, and where AI is starting to drive luxury discovery.

What You'll Learn:

• How a two-sided luxury resale model actually works
• Why inventory, not demand, caps growth
• The AOV, CAC, and LTV behind a $2,500 average order
• How speed and human service earned a 4.9 on Trustpilot

Connect With Us

📱 Facebook: https://www.facebook.com/BlueTuskr 

📸 Instagram: https://www.instagram.com/bluetuskr/ 

📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 

🐤 X: https://twitter.com/bluetuskr 

📧 Email: info@bluetuskr.com

Connect With the Guest

🌐 Website: https://www.mygemma.com/ 

📸 Instagram: https://www.instagram.com/shopmygemma/ 

🎵 TikTok: https://www.tiktok.com/@shopmygemma 

📧 Email: andrew@mygemma.com