Most businesses do not fail because they scale too slowly. They fail because they grow before they are actually ready. Mark Roberge, former CRO of HubSpot and author of The Science of Scaling, explains how founders can stop relying on gut instinct and start using evidence to know when growth makes sense. From product-market fit and customer retention to hiring, revenue strategy, and scaling without chaos, this conversation offers a practical framework for building a business that can actually sustain growth.

00:00 Introduction

01:46 Why Startups Scale Too Fast

03:49 Earn the Right to Scale

06:42 What Scaling Really Means

09:40 The Risk of Scaling Wrong

11:01 Evidence Beats Founder Instinct

14:56 The Founder Trap That Kills Growth

19:44 Scaling, Mental Health, and AI

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