Navigated to 'Accidental marketer', Infosys CMO Sumit Virmani

'Accidental marketer', Infosys CMO Sumit Virmani

September 25
32 mins

Episode Description

Sumit Virmani has been at Infosys for over two decades. Now, he's global CMO for the tech giant. He told The Drum why a long tenure is an advantage, why attribution should still be a focus for everyone in the marketing world, how to approach the marketing mix in a world of uncertainty, and how close we really are to the golden goose of AI-enabled personalization at scale.

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