In this episode of the Smells Like Money podcast, host Suzan Chin Taylor sits down with Keith Flores, CEO of HG Home Services and widely known across the industry as the "HVAC God". With over 35 years of hands-on experience in skilled trades, Keith challenges common stigmas surrounding blue-collar careers. He shares how entering the trades can build lasting generational wealth faster than traditional academic paths, why skilled trades remain resilient against automation, and how stepping outside your comfort zone is essential for business growth.What You Will Learn:* Why skilled trades offer a debt-free path to becoming a millionaire and why they are protected from AI replacement.* The story behind the trademarked name "HVAC God" and its journey from a lighthearted workplace joke to a full corporation.* Why paid on-the-job training with a solid company often beats expensive trade schools.* How investing in quality tools, self-study, and dedicated initiative can fast-track tradespeople to six-figure incomes.* The benefits of an open-book business model where technicians learn real overhead and profit margins.* How the four-option service pricing structure builds customer trust without sales pressure.* Why Keith wears a suit to job sites to break stereotypes, command respect, and initiate valuable business conversations.* How to structure your trade business to establish an enduring family legacy.Connect with Keith Flores:CEO of HG Home Services Contact: keith@hvacgod.comLinkedIn: linkedin.com/in/keith-e-flores-13a33147Websites: hghomeguardian.com (Company)hvacgod.com (Company)hghomeservicesco.com (Company)Phone: 7142870198 (Mobile)I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoney #Trades #BlueCollar #SkilledTrades #HVAC #Plumbing #ContractorLife #BusinessGrowth #Entrepreneurship #Mentorship #GenerationalWealth #HGHomeServices