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The Legal Market Was Never Built for Payments, Why Cannabis Still Breaks the Rules ft. Aubrey Amatelli
Episode Description
The largest payment processor in the world handles cannabis in Canada. In the U.S., they will not touch it. That’s the gap.
Aubrey Amatelli left JP Morgan believing that if you followed the rules, aligned with card brand requirements, and structured things correctly, you could build a compliant, stable payment product. Then came Mastercard shutdowns, a failed tech partner that cost six figures, and a stretch where 5,000 dispensaries lost payment access in a matter of weeks. What came out of that was a different approach to building in cannabis. Redundancy is not a feature. It is the product.
This week we sit down with Aubrey Amatelli to discuss the following:
• JP Morgan to cannabis payments
• A failed partner and six figures lost
• Why moving from cash to card changes ticket size
Chapters
00:00 Navigating the Cannabis Payment Landscape
02:55 Understanding Payment Processing Challenges
05:57 Building Redundancies in Payment Solutions
09:02 The Impact of Federal Legislation on Payments
12:08 Consumer Education and Payment Solutions
15:03 Product Development and Market Needs
18:02 The Evolving Nature of Cannabis Payments
21:28 Navigating Cannabis Payment Solutions
22:12 The Rise of Cryptocurrency in Alternative Medicine
26:36 The Future of Cannabis Banking and Federal Legalization
30:22 AI's Role in Payment Processing
33:57 Understanding Payment Processing Challenges in Cannabis
37:10 The Importance of Average Ticket Growth
Guest Links
https://www.linkedin.com/in/aubreyamatelli/
Our Links
Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
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