Episode Description
Your best-ranking pages might be your biggest missed opportunity.
We studied content across dozens of campaigns — from global brands like Stanley to fast-growing eCommerce stores — and found the same pattern everywhere: high-ranking pages generating almost no revenue. Not because the SEO was wrong, but because the content wasn't built to convert.
After fixing this for clients, including a mortgage business (11,000 leads in 12 months) and cosmetics brand The Ordinary (451% revenue increase from content alone), we identified five things that separate content that converts from content that just ranks.
In this podcast episode, I reveal:
- Why adding more CTAs can actually kill your conversion rate — and what to do instead
- The decision fatigue trap that sends ready-to-buy visitors away empty-handed
- How to match your content to the right audience at the right moment in their journey
- Why interrupting the browsing experience costs you sales (and the seamless fix)
- The interactive tool strategy that generated 11,000 qualified leads in a single year
I'll take you over real examples — including some of the world's biggest brands getting this embarrassingly wrong — and walk you through exactly what high-converting content looks like in practice.
And because ranking on Google is only half the battle now, I'll also cover how to get your content visible across ChatGPT, Perplexity, and Google's AI Overviews — before your competitors figure this out.
As I explain in this episode:
"If your content isn't doing these five things, you might just be generating traffic and rankings for the sake of it — and not actually impacting your bottom line."
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https://exposureninja.com/podcast/372/
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https://exposureninja.com/podcast/368/
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