Episode Description
In the new episode of The Determined Society, Shawn French sits down with Anthony Perera, founder of Air Pros USA and Exuma Capital Partners, for a powerful conversation on entrepreneurship, brand building, risk, loss, loyalty, fatherhood, mindset, and what it really takes to rebuild after watching something you built fall apart.
The episode dives into different chapters of Anthony’s life, including:
• Starting his first magazine business with a $10,000 loan meant for tuition
• Selling magazines at events with no experience and no safety net
• Learning that perception becomes reality in business
• Taking risks before the money was there
• Building brands across media, hospitality, HVAC, technology, and capital
• Launching Air Pros USA with one truck and his father
• Using bold branding to stand out in a crowded home services market
• Scaling Air Pros into a $200M+ company
• Stepping down as CEO and watching the company be dismantled
• Losing massive paper net worth and facing public criticism
• Learning who was loyal when things got hard
• Buying back the Florida legacy operations through Exuma Capital
• Why mindset, positive energy, and family matter during pressure
• Building companies that create real impact for employees and operators
This conversation goes beyond business success. It is about risk, resilience, loyalty, fatherhood, reputation, and the determination to keep building even after the company you created is taken apart piece by piece.
Watch the full episode now on The Determined Society.
Connect with Shawn
https://pillar.io/theshawnfrench
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Spotify- https://open.spotify.com/show/5kS9tkLGQLcVyRgB3mDznw?si=184c18d1b9d44f53
Connect with Anthony Perera
LinkedIn: https://www.linkedin.com/in/anthonyperera
Website: https://exumafunds.com/
The Determined Society is hosted by Shawn French — a show for people who refuse to quit. Every episode goes beyond the highlight reel to explore the real stories behind resilience, reinvention, and the relentless pursuit of a life built on your own terms.
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