In this episode of The Dept. Omar sits down with longtime creator Chris Punsalan to break down what it actually takes to build a personal brand in 2026, especially if you’re starting from zero. Chris shares eleven years of hard-earned insights on creating content that gets attention, documenting your real life instead of trying to “perform,” and building a skillset that opens unexpected doors. From turning everyday moments into viral content, to launching digital products, to monetizing small audiences through community and Patreon, this conversation shows you exactly how to build a brand that leads to opportunities, income, and impact. If you want clarity on what to post, how to show up, and how to transform your story into a platform, this episode will give you the blueprint.

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