In this episode of The Dept. Omar is joined by Neel Dhingra and ART.MP4 to break down how creators and entrepreneurs can actually use AI to grow a real business, not just create more noise. They walk through how to use AI for content ideation, packaging, editing, distribution, and automation, while staying authentic to your voice and vision. From building a personal brand faster to saving time, increasing leverage, and even driving millions in revenue, this conversation shows how AI becomes a multiplier when paired with clarity, strategy, and action. If you’ve felt late to AI, overwhelmed by tools, or unsure how to turn content into income, this episode gives you a practical, grounded path forward.

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