Phones are ringing more than ever, but fewer new patients are actually getting scheduled. So what’s breaking down?

In this episode, Dr. Jason sits down with marketing strategist Ryan Gross to unpack a trend dentists are feeling everywhere in 2026: increased call volume paired with declining new patient conversions. Together, they break down why this is happening and why it’s often not a marketing problem at all.

They dive into the real data behind today’s dental consumer, including why financial questions, insurance concerns, and immediate availability are now driving patient behavior. Ryan shares the KPIs every practice should be watching, what healthy call conversion actually looks like, and how small operational gaps quietly kill growth.

You’ll learn:

• Why more calls do not automatically mean more patients

• The key marketing vs. operations metrics that actually matter

• How availability impacts conversion more than ad spend

• The most common phone mistakes teams make around insurance and cost

• Practical benchmarks for call answer rate, new patient conversion, and scheduling windows

• When to fix systems instead of spending more on marketing

If your practice feels busy but growth feels harder than it should, this episode will help you identify exactly where patients are falling through the cracks and what to fix first.

Listen in and get clear on what’s really driving patient acquisition in today’s market.