Jeff Gordon joins Business of Motorsports with Kelley Earnhardt Miller to talk about the business lessons, relationships and decisions that shaped his career beyond the racetrack.

Gordon opens up about his unique relationship with Rick Hendrick, becoming an equity partner in Hendrick Motorsports, negotiating a lifetime deal and the advice he received about controlling his likeness and rights.

He also discusses his transition from driver to broadcaster and executive, the importance of investing in people, Hendrick’s approach to developing young talent and what he sees ahead for NASCAR.

From merchandise and licensing to driver development, media rights and the future growth of NASCAR, Gordon offers a behind-the-scenes look at the business side of one of motorsports’ most successful organizations.

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