Episode Description
Zach Williamson runs Culture Crave, Latest in Space and a network of pop culture accounts with millions of followers across X, Bluesky and Instagram, selling attention to movie studios and agencies through CPM deals and bespoke campaigns. In this episode he breaks down how studio brand deals are actually priced and pitched, the economics of the clipping industry, why he's now building a website and newsletter off the back of his socials, and what it really costs to run the business.
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Culture Crave
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Timestamps
00:00 Introducing Zach Williamson of Culture Crave
01:00 Growing a social media page to 1M+ followers
03:23 Running a culture and media account that gets clicks
11:01 Diversifying revenue streams beyond CPM deals
15:55 The difference between build on Twitter vs X
23:35 Inside the clipping ecosystem
34:41 The cost running a viral social media page
42:53 Competitive pages and differing styles
52:30 Why a podcast is not worth it
56:24 What's the current meta?