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Episode Description
This week on Creator Spotlight, Francis is joined by former ESPN journalist Joon Lee. Joon shares how he turned a layoff into a creator career, breaking down his 22-month YouTube study, and how he is building an independent sports media brand that puts storytelling and trust first.
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Timestamps
00:00 Introducing Joon Lee
01:15 From tech YouTuber to sports journalist
06:49 Preparing to be a YouTuber
13:02 Indie creator bootcamp
17:05 What should new creators focus on?
22:58 The process of making high-quality YouTube videos
33:19 Making revenue and maintaining ethics
40:56 The most valuable asset as a creator is trust
44:55 Building relationships in the creator economy
50:30 The hardest part of YouTube