Ep. 80: How a YouTuber's study group grew into a profitable business ft. Kaelyn Grace Apple
Episode Description
This week on the Creator Spotlight Podcast we're joined by Kaelyn Grace Apple. Kaelyn is the founder and co-owner of Accepted Society, an international online community of students, educators, and independent researchers dedicated to learning, research, and creating networks of support. In this episode Kaelyn shares how she cracked the formula for building a profitable, niche, online community. She breaks down the business plan behind her 500+ member collective, lessons from working with Ali Abdaal, and the strategies every creator can use to turn research into results.
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Kaelyn Grace Apple
Francis Zierer
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Timestamps
00:00 Introducing Kaelyn Grace Apple
01:28 From eight members to over 500
08:02 Why you should not scale too quickly
12:03 The course model vs. community model
14:03 Using YouTube to build a community
18:42 Pricing a community
22:01 Scaling a business up, and scaling it down
30:46 The evolution of Kaelyn's YouTube content
37:24 Revenue breakdown
42:44 Why Kaelyn left the Ali Abdaal team
47:34 Lessons learnt working with Ali Abdaal
53:47 Kaelyn's 30 year plan